How It Works
Four steps to a verdict.
Sixty seconds from load details to a decision you can defend to a broker.
01
Enter the load
Pickup and delivery, loaded miles, deadhead, the all-in rate, fuel price, and your truck's MPG. Nothing else to dig up.
- Pickup & delivery
- Loaded miles
- Deadhead
- All-in rate
- Fuel price
- MPG
02
Atlas scores it
Atlas checks 8 signals at once — rate quality vs. market, all-in rate per mile, deadhead cost, fuel burn at your MPG and today's diesel, operating cost per mile, net profit, net margin, and the 0–100 Profit Score with verdict — in seconds, on our servers.
- Rate vs. market
- All-in rate/mi
- Deadhead cost
- Fuel burn
- Op cost/mi
- Net profit
- Net margin
- Profit Score
03
Get your verdict
One 0–100 Profit Score and one verdict. No maybes, no dashboards to interpret.
- TAKE IT
- NEGOTIATE
- WALK AWAY
04
Counter with confidence
When a load falls short, Atlas gives you the exact counter-rate that makes it worth taking, so you can say a number instead of guessing.
- Counter-rate
- What the load must pay
- Plain-language reasoning
What each verdict means
TAKE IT
The rate clears your costs with margin to spare. Book it and move.
NEGOTIATE
The load can work at a better number. You get the counter-rate to ask for.
WALK AWAY
The numbers do not come back at any realistic rate. Keep the truck free.