Meet Atlas. Your AI Freight Controller.
Built by a controller who worked FAA traffic for 35 years — 29 in the chair, 6 supervising the room — then earned a CDL and learned what drivers are up against. Brokers have analysts, credit teams, and lawyers on their side of every load. Now you have a Controller on yours.
EVERY LOAD UNDER CONTROL · EVERY VERDICT IN WRITING
What a Controller does
Reads the board
Atlas runs your load through 8 signals — rate quality, deadhead exposure, true cost, fuel, margin, and more — and hands down a verdict: Take It, Negotiate, Hold, or Walk Away.
Works the frequency
Word-for-word negotiation scripts built from your numbers, rate con review before you sign, broker vetting before your truck moves.
Clears you to fly
Reload plans when you're empty in a strange town, lane briefings before you commit, and a back office that chases your money while you drive.
Brokers work for the load. Atlas works for you.
Every plan includes the whole Controller
Every monthly seat gets the full Controller — a checkmark grid with every row filled in is just a tall way of saying "Atlas holds nothing back." So here it is in one place.
No seat is missing a feature. The only difference is capacity.
Monthly Seats
Four tiers. You only pay for trucks. Every tier gets every feature — load scoring, rate con review, negotiation scripts, lane intelligence, the full Controller. The only difference is capacity.
Solo
Pro
Fleet
Dispatch
Dispatch
No add-ons. No feature unlocks. No upsells. You only ever pay for truck count.
Questions from the road
Is Atlas a broker?
No — and that's the point. Brokers arrange freight and take a cut of the load. Atlas is a Controller: it works exclusively for the carrier, scoring loads, catching bad paper, and chasing your money. TSFI never touches your freight or your rate.
Why "Controller"?
Because that's what the founder did for 35 years. An air traffic controller's job is to see everything, miss nothing, and bring every flight home safe. Atlas does that for your loads.
Do I talk to Atlas or to a person?
Both. Atlas works the board around the clock; Memphis picks up the phone. Office (901) 800-6930 · Direct (405) 627-3986.
Is the Profit X-Ray really free?
Yes — every X-Ray, unlimited, full written report included. Paid plans buy capacity and the back office: load history, per-truck rollups, break-even alerts, lane intelligence, and the Virtual Dispatch Office.
THIRTY-FIVE YEARS CONTROLLING TRAFFIC. NOW CONTROLLING YOUR FREIGHT.